The Customer Data Too Often Overlooked by the C-suite

New Research on What Prevent Business Leaders from Leveraging a Key Source of Customer Data

In an era of big data, businesses collect information from more sources than ever before. But having access to data and effectively utilizing that data are two different things. Many decision makers find that they have to make decisions without a clear picture of what’s happening in their business or what their customers truly want—perhaps the reason why 59 percent report that they have led an unsuccessful change initiative at their organization.*

In Calabrio’s latest research report, The Customer Data Too Often Overlooked by the C-suite: Why Contact Center Analytics is Key to Identifying Opportunities for Growth, learn from over 1,000 C-Suite executives in the U.S. and U.K., about the factors that compel change in their organization and the data sources companies rely on to inform their decisions.

Download the report to learn:

• What C-suite executives report as the key drivers of change for their organization
• Why executives recognize the need for better data analytics, but consult only a few sources
• How businesses can better tap into the reliable, unbiased voice of the customer (VoC) data collected by their contact center

You’ll also learn the five steps that your organization can take to transform your contact center into a key source of customer insights and a driver of business change.

* The Customer Data Too Often Overlooked by the C-suite: Why contact center analytics is key to identifying opportunities for growth, Calabrio, 2018